Who makes donations worth £1 million or more, and why? This talk explores the world of mega-philanthropy, sharing insights into the people who give – as well as those who ask for – the biggest charitable donations. Drawing on nearly a decade of research, this talk explains how many million pound donations are given by UK donors and to UK charities, what kinds of causes receive such support and what donors hope for in return.
Category of entry
The number of channels available for fundraisers seems almost limitless these days, but the old standby of direct mail continues to be the driving force for funds raised. Thus, it’s wise for most nonprofits to continue fundraising through the mail.
This “crowdblog” brings together numerous well-known experts and practitioners, including Ken Burnett, Daryl Upsall, Tom Ahern and Rory Green.
The Commission on the Donor Experience has announced 25 projects that fundraisers across the UK are working on to help transform the culture of fundraising in the UK. The extensive work is part of the sector-wide response to the media, political and public criticisms of some fundraising methods by some charities in 2015. Fundraisers are invited to take part in the projects to help ensure the widest range of experience and thought.
In early 2014, a Swedish shampoo company called Apotek ran an interactive video campaign on metro platforms. Displayed on digital poster screens, a model’s hair swayed and swished in the wind every time a train arrived in the station. It was a great idea.
Engaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today’s dynamic economic environment. While written expressly for board members, this useful handbook also provides advice to executive directors and advancement staff on how to partner with your board to build an unstoppable fundraising team.
A practical step-by-step guide to fundraising that has helped thousands of small nonprofits around the country. The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).
Have you ever raised funds for your church, another organization, or a mission trip? Maybe you felt uncomfortable about asking people to donate money. It’s time to change the way you view this important task.
Derrick Feldmann’s research and campaigns agency is a great place for data-driven thoughts on nonprofit tech and millennial behavior.
The Association of Fundraising Professionals Fundraising Resource Center gathers industry news and curates only the finest content from many of the blogs on this list.
John Lepp and have set the bar for quality in direct mail, print and design. They write all about how to show love to donors (yes, you can show love with direct mail).
Tom Ahern is the leading expert on donor communications, focusing on donor-centricity.
The research project focuses on an analysis of financially successful special fundraising events. The research will examine and identify specific strategies by type of events, organizational structure, and desired outcomes. Fundraising is a critical component of nonprofit organizations. An organization’s efficiency strategies can help or hinder the sustainability of its mission and purpose. There are various approaches for fundraising and also a number of challenges nonprofit organizations encounter as they pursue fundraising initiatives. In nonprofit art organizations, special events are influential instruments identifying resources and supporting the organization’s primary mission. Special event fundraising provides an organization valuable community exposure, capitalizing on a captive audience of arts-interested, potential donors. The research will also examine event processes and practices needed to successfully impact fundraising events. The research includes key elements, including goal setting, planning, event organization, and administration all coordinated to achieve and maximize the event success.
Ann will help you spruce up your donor communications, including appeals, acknowledgements and newsletters.
If you’re a performing arts org, follow Jeremy Hatch for an unfiltered perspective.
mezinárodní síť podporující sociální podnikání
Are your board members beating down your door with new donors that are ready to make a gift? If that’s not your reality yet, international fundraising trainer Marc A. Pitman’s „Ask Without Fear!“ is for you!
As phobias go, asking for money ranks right up there with public speaking. Yet if we hope to raise funds for a worthy cause, it’s critical. Author Jerold Panas understands the art of asking like no one in America. As a staff person, board member, and volunteer, he’s secured gifts ranging from $50 to $50 million. Panas has harnessed all of his knowledge and experience and produced what is the bestselling fundraising book of all time. This one-hour-to-read classic will embolden you, your board members, and volunteers to ask with skill, finesse, and tangible results.
In Asking Styles: Harness Your Personal Fundraising Power Andrea Kihlstedt shows us how to ask for gifts in a way that suits us best—according to key personality traits. Kihlstedt identifies four Asking Styles (hence the title) that she calls Rainmakers, Go-Getters, Mission Controllers, and Kindred Spirits. Then she matches the person’s Asking Style to the optimal approach for asking for a gift.
Chapters: Peer to Peer fundraising, The mobile frontier (from text to give and beyond), understanding the value of your social media influencers, principal giving, special events, corporate giving and giving programs
Sarah Durham and her team put a special focus on brandraising, campaigns, and training.
Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to: Decide on the best kind of event for your organization, Select the best location and date for your event, Develop budgets, Reach and book celebrities, Create invitations and get publicity, Set ticket prices, Organize and motivate your committees
Building Donor Loyalty is a hands–on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University.
Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls „social business.“ The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs.
Here’s the guidance you need to accomplish one of the most important steps in the growth of an organization: the campaign for funding and completing a significant building project. This book lays out a detailed road map for successfully managing all aspects of project realization. Moving easily from preparation to design to fundraising, Capital Campaigns from the Ground Up presents a comprehensive approach to coordinating these efforts.
Are you a board member whose organization is contemplating a capital campaign? Do you wonder what’s expected of you and whether you’ll be able to reach your fundraising goal? At last, here’s an authoritative but accessible guide for board members, offering a readable and thorough blueprint for how to conduct a capital or endowment campaign.
This issue of New Directions for Philanthropic Fundraising explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization’s long-term development. Topics include creating the right conditions for achieving leadership gifts; setting-and resetting-realistic campaign goals; using computer systems to manage the information generated during a campaign; and developing an effective challenge grant strategy
Guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign.
CauseVox should be your go-to source for all things peer-to-peer and crowdfunding.
Charitable giving is a powerful force for health and happiness. But most people do not give very much, and the rate of private giving in the U.S. barely keeps pace with GDP growth. In addition, most donors make only a minimal effort to research charities before giving, thus missing the chance to support the most “effective” charities (those which help the most people with each dollar they raise). This review summarizes empirical research on techniques that could increase the rates at which people give to charity, with a special focus on techniques that might allow effective charities to leverage their special traits to win support from donors. The review also examines cognitive-scientific explanations behind the effects of certain techniques, points out promising areas for further research, and uses its findings to create a set of strategic recommendations for charitable organizations
This paper examines how charitable giving offers an example of lay morality, reflecting people’s capacity for fellow-feeling, moral sentiments, personal reflexivity, ethical dispositions, moral norms and moral discourses.
The Chronicle of Philanthropy is an independent news organization that has been serving leaders, fundraisers, grant makers, and others involved in the philanthropic enterprise for more than 25 years. It offers a robust advice section to help nonprofit workers do their jobs as well as one of the biggest listings of career opportunities
CIRIEC je mezinárodní sítí, která se věnuje výzkumu a publikování se zaměřením na veřejnou a sociální ekonomiku a družstva.
Creative fundraising ideas to inspire your campaigns
Dennis Fischman will help you win loyal donors through better communication
Complete guide to establishing and sustaining a major gifts and planned giving program in a nonprofit organization. Written by master fundraiser Kent E Dove and coauthors Alan M Spears and Thomas W Herbert, this essential resource includes the information needed to build a viable major gifts and planning giving program and offers a clear understanding of the law as it pertains to a variety of planned giving options.
Now in its 4th edition, this firmly established title on corporate fundraising is the definitive read on the subject. Everything you need to know is here – from theory to practice, strategy to legalities, top tips to fine detail. This edition has been fully revised and updated with contributions from practising experts in the field making it essential reading for both new and experienced fundraisers.
This practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. In addition to useful relationship–building techniques, tips, and procedures, it also includes helpful examples of forms, letters, management reports, and other documents.
This blog from Plymouth University is the best place to read Adrian Sargeant, Ian MacQuillin and Adrian Salmon, among many other researchers and academics.
Victoria Westcott talks about how crowdfunding is changing the way that we create, produce & distribute our creative work.
Ever since the Statue of Liberty, crowdfunding has been bringing people together in unprecedented ways. Most recently, this phenomenon of online fundraising has reignited a sense of possibility and an empowering belief that each one of us has the potential to do remarkable things; whether it means bringing to life a hip new restaurant or producing the next Sundance darling, that’s entirely up to us.
With the aim to explore community funding in the Visegrad Group (‘V4’) and further to promote it, four organizations from the region decided to join forces and offer a comprehensive study, Crowdfunding Visegrad, along with a manual for crowd-funders.
Simon Dixon talks about the future of fundraising and finance and how generosity, greed and the greater good intersects with the world of finance.
Need To Raise Major Gifts Or Large Capital Campaign Gifts? Developing Major Gifts Has The Insightful Answers And Cost-Effective Techniques You Can Use Today That Will Deliver Tremendous Returns For Years To Come! Lively And Engaging, This Book Will Guide You Through The Most Comprehensive Step-By-Step Approach To Raising Large And Repeat Gifts. Helpful Tips, Real Examples, And Recaps At The End Of Each Chapter.
Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.
In today’s technology-driven world, many people believe online advertising is the only viable way to reach clients. They fail to realize that online powerhouses like Facebook and Google both spend millions of dollars each year on a seemingly outdated advertising technique, direct mail. However, direct mail is highly effective because it incorporates technology to personalize the mail so the message gets to the right people. Even better, businesses can accurately measure the effects of direct mail and stop wasting half of their advertising budgets on failed strategies.
Images of starving children, bombed villages and mass graves brought to us by television in the comfort of our homes implicitly call on us to act. What can we do when the suffering we see is so distant and we feel powerless compared with the forces behind the suffering? Luc Boltanski examines the ways in which, since the end of the eighteenth century, spectators have tried to respond acceptably to what they have seen, and discusses whether there remains a place for pity in modern politics.
No judgement of taste is innocent – we are all snobs. Pierre Bourdieu’s Distinction brilliantly illuminates the social pretentions of the middle classes in the modern world, focusing on the tastes and preferences of the French bourgeoisie. First published in 1979, the book is at once a vast ethnography of contemporary France and a dissection of the bourgeois mind.
As a working higher-ed fundraiser, Lynne Wester doesn’t have to share all of her knowledge, but she does anyway.
In this thought-provoking book, author, researcher, and consultant Penelope Burk describes a groundbreaking methodology that challenges accepted fundraising practice and raises much more money.
In Donor-Centered Leadership Penelope Burk tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits. In plain language, backed by compelling research with over 6,000 fundraisers, Board members, CEOs, and donors, Penelope reveals how not-for-profits can raise much more money by bringing staff attrition under control.
EFA Fundraising in Europe – report 2017.
To many organizations, fundraising through the mail seems like the end-all, be-all tactic. It’s a way to raise money without having to ask in person (or over the phone), it seems cheap (how much is a stamp these days?), and it’s a rinse and repeat formula, that can be utilized week after week, or month after month.
Real-wrold strategies that work, practical ideas and tactics for raising money.
EMES je mezinárodní výzkumnou sítí věnující se sociálnímu podnikání. kromě výzkumu se věnuje vydávání publikací a vzdělávání.
In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising – developing a case statement, creating a campaign strategy, and securing big gifts. „Essential Principles for Fundraising Success“ also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.
In between his work as a major gift officer, K. Michael Johnson blogs about his approach to fundraising.
What goes on in the minds of dedicated board members when the word „fundraising“ is mentioned? Why does their excitement for the cause suddenly disappear when they are confronted with even the idea of fundraising? Fired-Up Fundraising: Turn Board Passion into Action enthusiastically lays out a clear series of steps that help you introduce your board to a new perspective on fundraising. Straightforward in tone and filled with simple tips to put into practice, this insightful book shows you how to create engaged, passionate board members actively involved in supporting fundraising, and even enjoying it!
In Friends for Life fundraisers from Canada, the USA, and United Kingdom tell their own stories of how they are putting relationship fundraising into practice. Will it help raise more money? Their voices add to a groundswell of evidence that says it will.
Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.
This updated edition of Fundraising shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation grants, cut costs, and implement high-profile imaginative campaigns that top consultants use to get results.
Everyone at some point in their lives are asked to raise money for things whether a high school baseball tournament trip or part of a campaign. There are some fundamental elements to successfully raise money for all types of causes. My seven keys to successful fundraising will help all those who want to effectively put a plan in place and meet the fundraising goal. I will use some of my NFL and fundraising experiences as examples of how to successfully fund raise.
Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.
The second edition of this essential book on the basics of fundraising provides new, up-to-date, and valuable information that every beginning fundraiser needs to know.
Raising money is the most essential and also the most difficult task for any nonprofit organization. This book is a step-by-step guide for nonprofit groups that need to raise between $100,000 and $5 million annually.
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.
Based on the views of almost 3,000 donors and nearly 120 fundraisers, the report looks into the strengths and weaknesses of 10 fundraising channels in terms of how people perceive, engage with and respond to these channels and also takes into account fundraisers’ assumptions about this.
The term ‘fundraising methods’ refers to the tactics used by charities to generate current or future monies and gifts in kind to provide services to clients, fund research, and cover administrative costs. Under conditions of reduced financial support from government, fundraising is an important, even critical, source of revenue for charities. Equally important is access to accurate information on fundraising methods used by charities in Canada. This paper traces the evolution of fundraising data collected by Canada Revenue Agency (CRA) over the last ten years
There are 44 erroneous beliefs in fundraising. And many of them we embrace because they seem commonsensical. Here’s one: “You need a powerful board to have a successful campaign.” You don’t, but how often do boards shrink from a fundraising drive because they’re convinced this is true. Here’s another from Kay Sprinkel Grace’s clarifying book, Fundraising Mistakes that Bedevil All Boards (and Staff Too): “You need a stable of annual donors to have a successful capital campaign.” Not true, says Grace, and she has 30 years of hardscrabble experience, and hundreds of campaigns, to back her up claim.
It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.
Joe is up front about his book being inspiration. Every strategy he details requires hard work by nonprofits. While hard work may sound, well, hard, Joe provides a wealth of ideas, from collecting change to donations at retail check outs to leveraging social media. They’re money making strategies that work, and he provides real world examples to demonstrate how to get them started for your nonprofit.
With more than two hours of content included, each of the five courses is broken down into easily digestible sections so you can study at your own pace – anywhere, anytime (price 30pounds)
How to do fundraising right. Posts by Jeff Brooks are short on word count, but long on substance.
Get Big Fast and Do More Good is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots.
There are many reasons why we love Sandy Rees, CFRE – not the least of which being her love of animals. Check out her leadership and board development tips!
Giving 2.0: Transform Your Giving and Our World shows everyone how to navigate the ocean of possibilities, empowering you to move from reactive to proactive, from sympathetic to strategic and from isolated to collaborative. No matter what, when and why you give, Giving 2.0 is the ultimate resource to guide your giving journey. Giving 2.0 gives you hundreds of practical tools and ideas to help you transform the way you give.
Guide to Social Experimentation – A methodological guide for policy makers
Everyone knows GuideStar as a directory of nonprofit data, but their blog is all about helping nonprofit professionals and their supporters become more effective and efficient
Mary Cahalane is all about gratitude, and she backs up her advice with real life examples from organizations who get it right.
„Hank Rosso’s Achieving Excellence in Fund Raising“ examines the profession’s principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship.
Anna Guenther is Cofounder of PledgeMe, New Zealand’s first crowdfunding platform. She recently finished her Masters in Entrepreneurship with a focus on crowdfunding and shares her story here.
If you have ever experienced a fundraising event that was too much effort for the return, this book is for you! You learn the secrets of selecting the right fundraising event for your organization; gain practical tips and tools for attracting, supervising and appreciating your event volunteers and learn to plan, publicize and evaluate your event to guarantee its success.
This book is the definitive guide to non-profit fundraising. It contains everything a non-profit organization needs to raise the money it needs to carry out its mission.
For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
Communicating with donors is the bedrock of all fundraising. And no book addresses this topic with such virtuosity.
This classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.
Helping Nonprofits Make Smart Technology Decisions
Lori L. Jacobwith is a master storyteller who has helped nonprofit organizations raise over $250 million from individual donors.
This book explores the topic of international social entrepreneurship. It will explore current definitions, concepts, as well as methodologies pertaining to social entrepreneurship. Furthermore, it will showcase real-life cases and stories of individuals and companies that have made a positive impact in various parts of the world
This e-learning is designed to give you an overview of Fundraising. To get the most out of this e-learning course, it would help to have an idea of a project you’d like to work on in mind.
Invest in Charity: A Donor’s Guide to Charitable Giving will teach you everything you need to know to devise and follow an effective charitable giving plan. It explains how to find the right charity; understand the tax, estate, and financial considerations; and select a gift-whether it’s a one-time cash gift or a lifelong annuity. Covering everything from researching the legitimacy of a nonprofit organization to navigating the tax and estate laws that apply to you, this guide will help you make your bequest with complete confidence that it’s right for your charity and for you.
Are you searching for the next big idea in fundraising to help your organization soar? It’s actually right under your nose in your database. Major Donors. Right here, right now, you have the donors who have the capacity to give five, six, and yes, seven figure gifts. This book tells you how to find them, and what to do once you have them. Richard Perry and Jeff Schreifels tell you everything you need to do to take your organization to a new level of performance in major gifts. This book is packed with easy to implement ideas and strategies to create, build, and manage a robust major gift program. You won’t put this book down. You’ll be entertained and helped. You will learn how to create a culture that puts relationships with donors above everything else. You will be left inspired to succeed; because, ultimately, it’s NOT just about the money.
Julia Campbell has her finger on all the hottest trends in social media marketing for nonprofits. Get more out of your efforts in online fundraising, digital marketing and social media.
John is my go-to for nonprofit Facebook advice and strategies, but you’ll find lots more content on social media, email and digital here as well.
Not much more can be said about Simone Joyaux, ACFRE beyond the universal praise and admiration the sector has for her. She is the godmother of fund development, board development and strategic planning.
For the first time in one book, nonprofit professionals will find an in-depth analysis of the two things that matter most to long-term fundraising success: relationship building at all levels of the organization and a thorough look at effective fundraising communications.
Museum and cultural center fundraisers need to know Colleen Dilenschneider.
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
A synthesis of the current research into major donors and philanthrpic giving.
Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever–changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers––and generous with cross–cultural tips about conducting cultivation and solicitation in various countries.
If you’ve been in fundraising for any length of time, you’ve no doubt heard of the “90/10 Rule.” In its simplest terms, it means that 90 percent of the funding comes from 10 percent of our donors. Yet far too often, the majority of our time is spent focused on low-yield fundraising activities, such as events. Amy argues that the key to successful long-term, sustainable fundraising lies in dramatically increasing your fundraising income from individual donors.
Tom Ahern, one of the world’s foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you’ll find all the training and checklists you need to succeed even if you’re a novice, even if you don’t consider yourself a professional writer.
How do we reflect upon ourselves and our concerns in relation to society, and vice versa? In this book, Margaret Archer argues that reflexivity is progressively replacing routine action in late modernity, shaping how ordinary people make their way through the world.
Management for Social Enterprise overviews the key business topics required by social entrepreneurs, and managers in social enterprises, with perspectives on strategy, finance, ethics, governance, marketing, and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with useful resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples.
Match funding stimulates higher and more frequent giving, according to a report from Localgiving into how financial incentives encourage donations.
One of the best aspects of Michael’s blog are his profiles on fundraising professionals and nonprofit managers working in the field.
Based on more than 20 years of experience and 25,000 hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a successful mobile and social fundraising strategy for your nonprofit.
This concept includes various methods and procedures of procuring the means to finance the activities of non-profit, non-governmental organizations. It is a „science“ of successfully convincing others that the activity of your organization is worthwhile. It is the „science“ of motivating people towards good deeds, towards providing them with the opportunity to contribute their time, interest and trust.
The culture of the French and American upper-middle class
Erica Waasdorp shares real life examples from charities all over the world, covering both ‘new’ and ‘old’ communication techniques (email, face-to- face, direct mail, text, the list goes on), and explains how small gifts can become the most effective tool in supporting your organisation.
Caryn Stein and her team consistently publish content that helps nonprofit marketers and fundraisers be better at their jobs.
With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
Linda Lysakowski brings into focus the realities of enlisting volunteers to ensure success in a campaign. She clearly outlines logical steps that lead to inspiring passion in the volunteer, who is so essential to reaching a goal.
Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition.
Nonprofit Hub, an online educational community dedicated to giving nonprofits everything they need to better their organizations and communities.
This e-book bundle provides you with the step-by-step guidance, practical tools, and solid strategies you need to get your nonprofit back on the road to success. Helping you develop a better understanding of what your organization needs to do to survive a depressed-or any-economy, this bundle offers expert advice from renowned nonprofit leaders. • Nonprofit Finance for Hard Times: Leadership Strategies When Economies Falter / Susan U. Raymond-Learn how to survive the current economic conditions and prepare for future economic cycles • Jump-Starting the Stalled Fundraising Campaign / Julia I. Walker-Get timely advice to help your nonprofit develop a strategic approach to fundraising in the weak economy • Mission Impact: Breakthrough Strategies for Nonprofits / Robert M. Sheehan-Discover the very best current thinking on performance and strategy available, drawing from both the corporate and nonprofit worlds
NONPROFIT LIFECYCLES: Stage-based Wisdom for Nonprofit Capacity weighs in with a developmental perspective on operational capacity and its relationship to increased organizational health. Offering practical insights and thought-provoking case illustrations, this book presents seven lifecycle stages and the predictable tasks, challenges, and inevitable growing pains that accompany each.
Blog written by Kivi Leroux Miller, award winning author, triner and advisor to nonprofit marketing and fundraising professionals
A social and mobile media blog for nonprofits
As the title suggests, Vu Le doesn’t shy away from bold opinions and edgy ideas.
npENGAGE is the premier nonprofit resource for trends, best practices, and need-to-know news
UK Online Giving Trends When comparing the data for a sample set of organisations* over a five year period (January 2010 to December 2014), the average online donation in the UK has risen by 20%. The average online donation in 2014 was £63.69, up from £52.87 in 2010.
Unlike fundraising books that ply you with theory, Grace’s counsel is real and instantly germane. You can put it into practice tomorrow, if not today. The range of subjects is sweeping. Forty chapters covering everything from donor motivations, to what really inspires a board to raise money, to the dynamics of a solicitation call, to evaluating your fundraising effectiveness, to setting boundaries for board involvement, to using the Internet for stewardship.
online fundraising specialist shows how to start with Peer to Peer and offers demo version of their app.
benefits, types and how to start
The Philanthropy News Digest’s blog has dozens of contributors and covers a wide variety of sector topics.
Planned Giving for Small Nonprofits provides easy-to-follow guidelines for beginning and sustaining a planned giving program with the limited resources of a small organization. Drawing upon forty years of combined experience in planned giving, expert authors Ronald Jordan and Katelyn Quynn show managers how to achieve the careful analysis, employee commitment, and organizational support necessary to launch a successful program.
This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. The book is filled with helpful worksheets, checklists, and real-life examples.
How to raise more money with prospect research. From overviews to detailing specific skills, Filla and Brown cover the full gamut of research tools and techniques. The book comes with a companion website and a host of online tools to help readers to implement key concepts.
Daily posts from The Digital Drip allow Pursuant to offer timely advice to all levels of fundraisers.
Mark Phillips, founder and CEO of Bluefrog, is a true champion of donor-centricity and an accomplished venn diagrammer.
Terry Axelrod’s third book, The Ask Event Handbook, teaches nonprofits to build a unique one-hour fundraising event that honors donors and the organization’s mission. The Free One-Hour Ask Event is the third step in the comprehensive four-step Raising More Money fundraising system for building sustainable funding from lifelong individual donors.
4 modules, from introduction to Fundraising to essential tools to communicate your vision or creating your personal fundraising plan ( for free, necessary to sign in)
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century.
While the volume of million pound donations in the UK edged up by 2% in 2014 (from 292 to 298 gifts), their overall value rose by a more notable £200m over the previous year, increasing from £1.36bn to £1.56bn.
For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor’s commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There’s gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com.
This updated edition of Mal Warwick’s landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Since RuffaloCODY and Noel-Levitz merged in early 2015, their blog has been consistently publishing useful content.
Seltzer (a consultant) offers advice for non-profit managers on building a network of support which includes a wide variety of funding sources. He provides a guide to fundraising strategies, covering every step from strategy designing and source selection, to the preliminary organizational tasks and particular fundraising approaches. Case studies and worksheets are included.
Impact Hub Praha formou soutěže podporuje mladé lidi s nápady jak řešit společenské a ekologické problémy podnikatelskou cestou.
Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your „Twitter voice“ to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.
A former public broadcasting fundraiser, Nell Edgington writes about social impact and financial sustainability.
Ideas, information, initiatives to help you change the world
As the philosopher Martin Buber wrote, „All real living is meeting.“ People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits—and they are great—inexperience and bad planning can make these events more trouble—and a greater financial drain—than they are worth
The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good
This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today’s cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.
Important insights into today’s best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included.
In Successful Fundraising, nationally recognized expert Joan Flanagan gives readers the information they need to capture a fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising techniques and the most profitable new ways to successfully raise money.
In this book, you’ll be given insider tips on how marketing experts use Twitter, and how you can apply that knowledge to your nonprofit. You’ll learn how to: Build a community of engaged followers willing to take action for your nonprofit, whether that’s making a donation, signing a petition, or volunteering with you; Network with thought leaders, celebrities, donors and others who can help your nonprofit achieve its mission, Optimize your biography and Twitter image so the right people follow you, Find your Twitter voice and share content that gets you noticed Schedule tweets and track their performance and Promote events and blog posts using Twitter.
The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift.
This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.
Nowhere else will you find such a wealth of practical, experiential advice along with plenty of worksheets, checklists, samples, examples, and anecdotes from the authors‘ years in nonprofit management. With wisdom, know-how, an eye on detail, the authors show you how to produce a special event, whether a sidewalk sale or a glamorous gala, to make money and friends in the name of your cause.
When it comes to fundraising, how do you make the best use of your volunteers’ time? You communicate exactly what they need to know to raise money – and no more. In The Busy Volunteer’s Guide to Fundraising, Kay Sprinkel Grace homes in on “the truths and nothing but the truths” about what works in fundraising and what doesn’t. Having worked with tens of thousands of volunteers for several decades, Grace knows better than to bog them down with pages and pages of theory.
Fund raising often seems so complex that when a capital campaign is suggested, most non-profit groups groan in response. Ed Schumacher’s concise, direct guide provides useful and simple information that can help any organization reach its capital campaign goal.
news, data, grants, webinars, jobs
The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.
This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. A must-read for anyone wanting to develop their digital fundraising strategy.
The article covers: • Setting a goal for recurring giving • How to outline a framework for your monthly giving program • Identifying the best prospects for recurring giving
It’s time for the small nonprofit to shine. Finding the right tools and strategies for your nonprofit is the ultimate goal of The Essential Fundraising Handbook. Most fundraising books focus on nonprofits with large budgets, leaving smaller nonprofits to figure out what is relevant for their goals.
This book helps to learn how to: Create the campaign that’s right for your organization, Recruit and retain fundraisers, Build and support fundraising teams , Encourage your participants to raise more money, Stage a world-class event
The Everything Fundraising Book makes fundraising easy with step-by-step instruction and advice from the experts. Whether you are a community volunteer or a professional fundraiser, this clear and practical guide shows you exactly how to set goals, create a plan, and tap into a financial goldmine of corporate and government endowments.
The Fundraiser’s Guide to Irresistible Communication reveals ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly. Jeff Brooks, one of America’s top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages. This easy-to-read and entertaining book will help you skip years of learning curve and start writing, designing, and thinking like a seasoned fundraising pro on the very next project you tackle. Whether you’re new to fundraising or a battle-scarred veteran, this go-to resource will boost your confidence, your career, and your revenue.
Marc Pitman is all about helping you (and your co-workers and your board) get over the fear of asking for money.
Our usual representations of the opposition between the „civilized“ and the „primitive“ derive from willfully ignoring the relationship of distance our social science sets up between the observer and the observed. In fact, the author argues, the relationship between the anthropologist and his object of study is a particular instance of the relationship between knowing and doing, interpreting and using, symbolic mastery and practical mastery—or between logical logic, armed with all the accumulated instruments of objectification, and the universally pre-logical logic of practice.
An essential guide to good governance for board leaders at all levels of experience and expertise This third edition of the bestselling book for nonprofit board members and professionals offers a thoroughly revised and updated resource that answers the most-commonly asked question on board governance. The book covers such topics as board structure and process, board member recruitment and orientation, board-staff relations, and financial management. This new edition includes updated information on topics that have recently increased in importance including new Form 990; dealing with the financial crisis, risk management, and mergers.
Nonprofit Marketing Guide.com provides tips and training to do-it-yourself nonprofit marketers and communications departments of one. We offer a weekly webinar series, the #1 blog on nonprofit communications with posts Monday – Friday, a weekly e-newsletter, free downloads, and more, all to help nonprofits make a big impression with smart, savvy marketing, communications, and fundraising.
The Nonprofit Sector in Brief 2015 uses the most recent data available to highlight significant trends in the nonprofit sector. Each year, The Nonprofit Sector in Brief presents key information on the number and finances of 501(c)3 public charities as well as findings regarding two critical resources for the sector: private charitable contributions and volunteering. This edition, updated for 2015, presents data from 2003 to 2013.
The Leading Bussines Publication for Nonprofit Management.
With an international and interdisciplinary focus, The Philanthropy Reader serves as a one-stop resource that brings together essential and engaging extracts from key texts and major thinkers, and frames these in a way that captures the historical development, core concepts, perennial debates, global reach, and recent trends of this field. The book includes almost 100 seminal and illuminating writings about philanthropy, equipping readers with the guiding material they need to better grasp such a crucial yet complex and evolving topic.
In a world where many charities treat major gifts like it is the best kind of fundraising, Susan Cain’s messages are bang on for our sector.
The Psychology of Philanthropy conceptualizes giving behavior within well-known frameworks and theories from psychology, looking at: The framework of problem solving and decision making, The role of one’s sense of self, as situated in one’s social environment, Giving decisions as both a consequence and a reinforcement of one’s sense of self
Vanessa Chase is one of a handful of experts working hard to help fundraisers become better storytellers.
The most enviable boards – those who govern well AND shoulder the responsibility for raising money – know one thing others don’t. They’ve absorbed what is the essence of Kay Sprinkel Grace’s book, The Ultimate Board Member’s Book.
Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend — not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments (even if that comes with big expenses). In this bold talk, he says: Let’s change the way we think about changing the world.
If you’re lucky enough to live without want, it’s a natural impulse to be altruistic to others. But, asks philosopher Peter Singer, what’s the most effective way to give? He talks through some surprising thought experiments to help you balance emotion and practicality — and make the biggest impact with whatever you can share.
If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”
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For most voluntary organisations identifying, recruiting and developing a truly effective board remains a wonderful but usually distant and elusive dream. This small book has been written for all board members and nonprofit staff whose job it is to deal with ‘the board’. Its purpose is to help any board to do its important job better.
Tapping an expert team of fundraising trainers across the U.S., Andrea Kihlstedt and Andy Robinson have produced an extraordinary how-to book of easy-to-use fundraising exercises for boards of all sizes. Some activities are as brief as 15 minutes, others require an hour. And everything you need to conduct any of the 51 exercises – step-by-step instructions, handouts, even questions to pose to participants – is included in the book. Complements Fundraising Realities Every Board Member Must Face, by David Lansdowne.
Emotions such as grief, fear, anger and love seem to be alien forces that disturb our thoughts and plans. Yet they also embody some of our deepest thoughts–about the importance of the people we love, about the vulnerability of our bodies and our plans to events beyond our control. In this wide-ranging book, based on her Gifford Lectures, philosopher Martha Nussbaum draws on philosophy, psychology, anthropology, music and literature to illuminate the role emotions play in our thoughts about important goals.
Julie Dixon, director of Georgetown University’s Center for Social Impact Communication, talks about changing the ways we interact with and support the significant social issues facing the world today.
This article examines the role of values in the political discourse of the last decade in the US.
Interested in mid-level giving strategies? Maeve Strathy’s blog is the only one you need.
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
Author of several books on fundraising and social media, it’s no wonder that Mazarine Treyz is a sought-after speaker and webinar presenter.
Learn how to power up your fundraising-from Reynold Levy, the master of fundraising. Drawing on his experience in raising over one billion dollars in six years as President of Lincoln Center, Reynold Levy has written the ultimate insider’s guide to asking for and receiving funds. Rich with insights and invaluable advice from Levy’s own lessons learned, this powerful book is for you, whether your organization is concerned with health, education, the arts, or humanitarian causes, a think tank or advocacy group, established or fledgling.
YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. Learn how to make great videos–quickly and easily, build brand loyalty with powerful videos, drive traffic and revenue to your existing business, advertise on YouTube, monetize your YouTube work.